Bet365: Australian Bookmaker Overview

Three reasons to play at Bet365

  • Large choice of available bets
  • Good live betting service
  • Live streams are available

Bet365 are one of the biggest names in online betting, and they are owned by the Coates family in the UK. Denise Coates is the majority shareholder in the company which was founded in 2000. They secured a licence for Australian operations in 2012 and hold a license with the Northern Territory Government and the NT&SA Codes of Practice. Bet365 operate in all states and territories. They boast one of the largest online betting networks in the world and serve over 45 million customers worldwide. 

Available Bets & Features

Bet365’s scope of markets and bets is broad and that includes domestic and international horse racing. As would be expected from any major bookmaker, the big sports such as Australian Rules, Rugby League, Rugby Union, Cricket, Soccer and so on, are all well covered. 

The depth of market variety that they offer, particularly on their variety of handicap lines is exemplary. Among the popular features that Bet365 offer is their BetBuilder tool, where you create a unique wager (such as a soccer bet) by personalising up to six selections from preset markets. 

Something that Bet365 also deliver is an extensive statistical backup for a lot of sports. That means sporting events can be followed live as they are happening, through features such as their live match tracker. Cash Out, Auto Cash Out and Partial Cash Out features exist as well on the site.

Live Betting

Bet365 deliver live in-play services as well. They provide a wide range of live betting from horse racing, to basketball, beach volleyball, tennis, cricket and so much more. As live betting is not legal in Australia, it works on a “Click To Call” basis, which means punters can telephone in a bet on a live event, just not place a wager online. 

But what Bet365 offer with live betting, all ties together with their live streaming service. Eligible customers can access live betting side-by-side with the Bet365 live streams. They deliver live racing, action from top tennis tournaments from the ATP and WTA to top-level soccer matches from the likes of the English Premier League and French Ligue 1. 

Live streaming at Bet365 is free of charge, only a funded account is needed or to have had a bet placed within the previous 24 hours to gain access. Some greyhound streams require a qualifying pre-event bet on a race to watch it. 

Odds Value & Margins

The bookmaker margins at Bet365 are pretty average, nothing better or worse than you would expect to find elsewhere at any of their major competitors. Three random sports events were sampled and returned these bookmaker margins from them, finding the NRL margins good:

NRL Match: 5%

English Premier League Match: 6.83%

WTA Tennis Match: 6.97%

Mobile Betting

Bet365 provide mobile services for both iOS and Android. There is a dedicated Bet365 app that can be downloaded for whatever platform is being used. Through the bet365 mobile services, live match updates can be followed and personalised alerts can be received on your device to keep you informed. The entire sportsbook is available through an app or just their mobile site. Live streams can be watched on mobile platforms too, all allowing for very quick, efficient wagering on the go. Winnings, in a lot of instances, will arrive within a few minutes of a market closing.


The minimum deposit at Bet365 is $5, which is low and a very good entry point for casual punters. Punters can strike a bet with as little as $0.50 as well. Bet365 offer a Mastercard where funds can be withdrawn too and then used at ATM to receive cash. To get funds into a Bet365 account, VISA, MasterCard, Paypal, Paysafecard, Skrill, Skrill 1-tap, Neteller, Flexepin, POLi, EFT, BPay, Fast Bank transfer, Bet365 Card or Cheque can be used. 

Withdrawn funds need to go back to the funding source of either VISA, MasterCard, Bet365 Card, Bank Transfer, Paypal, Skrill, Neteller. Depending on the withdrawal method, a transaction could be anywhere from instant (e.g. Bet365 Card), to within 24 hours for E-Wallets and 1-5 days for banking and card options. Bet365 don’t charge withdrawal fees although that doesn’t mean a financial institution won’t. 

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