Ladbrokes: Australian Bookmaker Overview

Three reasons to play at Ladbrokes

  • Large choice of racing bets
  • Race card has a number of unique features
  • Good mobile app

A famous UK bookmaking institution, Ladbrokes expanded into Australia in 2013. They are owned by GVC Australia (a subsidiary of the UK’s GVC) and they are licensed in Australia by the Northern Territory Government and for South Australian by the South Australia Gambling Codes of Practice. They operate their online services in over 20 countries around the world.

Available Bets & Features

Racing is a big feature of the Ladbrokes experience. They have a huge affinity with racing in the UK and it’s understandable that they would deliver a heavy racing betting presence in other territories. That is in keeping with their identity. The racing at Ladbrokes covers the domestic and global scenes extremely well and they are very good at looking at futures.

A race card at Ladbrokes is packed with features such as race comments, form guides, speed maps and market fluctuations. There is a rich experience of racing and they make access quick for exotics like Quaddies and Quinellas. There are plenty of other sports on offer. It’s not uncommon for a high profile soccer match to have well over 150 betting options running on it. 

So there is strong coverage in markets and betting lines, while same game multi, cashouts and valuable stats back up a lot of the sportsbook action. There is a minimum bet of $1 and they do offer promotions on their website as well. Ladbrokes provide a racing multi builder as well for the creation of quick bets from a simple coupon.

Live Betting

There are live streams provided by Ladbrokes, including WTA and ATP tennis. That’s the tip of the iceberg with other features coming from the likes of the German soccer top-flight, NBA and racing. A positive balance in a Ladbrokes account is enough to get access to a live sports stream. The alternative to that is having placed a bet in the previous 24 hours. 

Ladbrokes offer a fair chunk of live betting and depending on the event in question, that will determine how many markets are open live. It is not as big of a live section as perhaps it could be, not stacked up against other operators. All live sports bets have to be called into the operator because of Australian betting regulations prohibiting live wagers on sports.

Odds Value & Margins

In looking at some different sports to see what margins were around, there was quite a bit of variance. For example, a WTA tennis event had a 6.59% margin on a lop-sided contest, while a closer match up was over a 7% margin. Overall, Ladbrokes did seem to be running a little high with margins compared to some of their competitors. 

NRL Match: 5.91%

English Premier League Match: 7%

Tennis: 6.59%

Mobile Betting

On the Ladbrokes website, there is a link to both an iOS and an Android App. The whole experience at Ladbrokes is very clean, very streamlined for efficient betting. Promotions, live streams, live betting, account management along with things like featured bets are all strong features of the Ladbrokes app. The apps perform well, particularly with horse racing and streams from Victoria and South Australia are provided. Customers can quickly deposit through the mobile app and perform other account management operations. Payments from winning wagers are issued in quick time, approximately ten minutes for a horse race, but can take up to 24 hours in some instances.


There are a lot of instant deposit methods available to use at Ladbrokes, from Debit/Credit Cards, PayPal, POLi and the Ladbrokes Card. Other options are BPAY and EFT/Bank Deposit which can take between 1 and 3 days to compile. There are no fees on deposit methods with the exceptions of Credit/Debit Cards and Bank Deposits. 

The Ladbrokes Card allows you to have access to your winnings instantly as it can be used for Visa purchases, or to withdraw cash from ATMs. That is one of three withdrawal methods at Ladbrokes. The other two are Paypal and EFT Bank Withdrawal. The latter two take between 1-3 days to process. 

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